Q & A with Sarah Ross, Senior Manager, TransLink Strategy and Plan Development

Here’s the video answer to the poll question we asked earlier today, True or false: Most of TransLink’s revenue comes from fares. The answer, as Sarah Ross, Senior Manager of TransLink Strategy and Plan Development explains, is false.

Fares make up roughly a third of our revenues. I’ll let Sarah and the video speak for themselves in respect to what makes up the rest of our revenue. This infograghic found on the draft 2013 Base Plan page provides some more perspective on our current financial challenge (remember, figures are rounded).

Draft 2013 Base Plan infographic about our current financial challenge

Let us know what you think. Leave a comment, fill out our questionnaire or the PlaceSpeak 2013 Base Plan and Outlook survey.

The discussion so far has been great. Keep it up everyone!

4 Comments

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  By EricP, October 1, 2012 @ 5:53 pm

  Shouldn’t the $93 million in lost revenue from transit service not put in place be offset by the $150-200 million it would take to put this service out on the network in the first place (which is not being expended)?

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  By Jhenifer Pabillano - Buzzer Editor, October 10, 2012 @ 8:22 am

  Hi Eric — I sent your question over to planning and here’s the response.

  Yes, Both the lower revenues and lower expenditures are accounted for. This is always a chicken and egg problem. We aren’t putting out the service, which does reduce costs, but also reduces revenue, which means we can’t put out as much service. What we are trying to do is show the differences on both the revenue and expenditure “sides of the ledger”.

Other Links to this Post

1. The Buzzer blog » True or false: Most of TransLink’s revenue comes from fares — September 27, 2012 @ 3:57 pm

2. Revenue Ideas For Local Transit System « Dave's Geeky Ideas — September 28, 2012 @ 11:28 am

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