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Put your picture on The Pixel Train for charity

Ads for the Pixel Train campaign at Vancouver City Centre Station.

Ads for the Pixel Train campaign at Vancouver City Centre Station.

As you may have heard, InTransit BC, the private company behind the Canada Line, is raising funds for charity through wrapping a train with pictures from the public.

You’re all invited to get involved by going to, picking a spot on the train, and submitting a photo of yourself to be posted there. You can also choose a self-portrait from the gallery of pictures drawn by children from the charities.

It’s $10 for a 7cm square, $100 for a 14 cm square, and $500 for a 21 cm square, and the funds go to four charities: YMCA, Arts Umbrella, Hope in Shadows, and the B.C. Children’s Hospital Foundation.

Once the virtual train is complete, a Canada Line train will be wrapped with the mosaic. InTransit BC hopes to have sold all the pixels by the end of July and have the real train wrapped by the fall to join regular daily service once students are back at school.


  • By Jot Kali, June 14, 2010 @ 12:04 pm

    I’ve walked by those poster countless times and I still have no clue what they are trying to accomplish. There is goofy hair, a website that does something, something to do with some train for some reason I want to put my face on, somehow charities get money. Waaaaaaay too muddled.

  • By ben K, June 14, 2010 @ 4:23 pm

    I’ve had the same reaction as Jot Kali… I walked by some last night, and looked at them with some curiosity, thinking to myself they must be some publicity thing with the premise of fake cut-outs that people can take tourist photographs up against. I wasn’t drawn in enough to actually read the fine print.

    I’ll take a closer look next time I see them. However, were it not for reading about it here, I’d not have the faintest inkling that some charitable angle was involved.


  • By Jot Kali, June 14, 2010 @ 11:20 pm

    Just to be pedantic ….

    The website doesn’t work on mobile devices since it uses flash. So I’d have to take a picture, remember the url when I get home, sync the picture to my computer, then upload the picture on my computer. The flash site also barely works on my computer.

    If the pictures are going on a real train why is it called the Pixel Train? It makes it sound like this entire campaign is virtual. Why are shadows of people holding up pictures of people – If the pictures are going on a train shouldn’t there be an example of the pictures on a train ? Why don’t any of the example pictures use the goofy hair? This parts looks completely separate from the hair. The campaign takes up 4 entire posters, you see hair, shadow people and the web site pixeltrain. What on any of this would lead someone to realize you take a picture with the goofy hair, then go home and upload the picture, which donates money to charity ?

    I post because I care :) I really hope translink didn’t spend much on this campaign.

  • By Jhenifer Pabillano, June 15, 2010 @ 10:05 am

    Jot: Actually, this entire campaign is an initiative from InTransit BC — TransLink isn’t involved at all. I’ll forward your notes on to my contact at InTransit BC, but you can also reach them via their website.

  • By Eddie, June 15, 2010 @ 11:10 pm

    This actually isn’t very confusing at all. You don’t need to take a picture against one of the posters. Any picture of your face will do. You make a donation and that picture of your face gets added to a huge mosaic which is eventually placed on a real Canada Line train.

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