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Translink Buzzer Blog

Contest: name our future electronic fare card!

Edit, 1:35 p.m.: added one of the promotional videos above! There’s a second video here too.

Starting today, Tuesday, October 12, 2010, you can enter our contest to name our future electronic fare card!

As you may know, TransLink is putting an electronic fare card system in place by 2013, similar to fare payment systems in London and Hong Kong. But tomorrow’s fare card needs a name today—so we’re asking you to put your thinking caps on and get involved!

Submit your suggestions through our online form or via text message (text CONTEST, your name, and your idea to 77777).

The winner gets an iPad, and in 2013, the winner will also receive an electronic fare card loaded with a year of free transit!

For more, check out the TransLink website to learn about electronic fare cards and the project timeline. And here’s the past Buzzer blog posts on the topic:


  • By Jimbo, October 12, 2010 @ 10:14 am

    Seattle already grabbed the “Orca Card” name last year, that would have been a good one.

  • By Anonymous, October 12, 2010 @ 10:58 am

    Does the name really have to start with the alphabet “O” for ours too? :P Seattle ORCA, London Oyster, Hong Kong Octopus…….btw, one entry per person?

  • By Jhenifer Pabillano - Buzzer Editor, October 12, 2010 @ 11:37 am

    No, we are not bound to give it a name beginning with an “O,” though that certainly seems to be the trend in some cities :)

    You can enter as many times as you like, too!

  • By Chris, October 12, 2010 @ 4:13 pm

    If you’re looking for inspiration (or names to avoid):

  • By Ric, October 12, 2010 @ 7:25 pm

    When this new program comes into place, how do we pay for West Coast Express fares?

  • By zack, October 12, 2010 @ 8:22 pm

    I guess this works just like a Tim Horton’s card. Load it with cash, swipe it, boom!!! ;D

  • By Morteza Faraz, October 13, 2010 @ 12:27 am

    It will be effective and practical as well as bettement for improving and developing Transit smart.

  • By Jhenifer Pabillano - Buzzer Editor, October 13, 2010 @ 11:27 am

    Ric: You would pay your West Coast Express fare using the electronic fare card.

  • By Jimbo, October 13, 2010 @ 11:39 am

    How will it work on buses? Will the fare box itself be changed, a smart-card sensor attached to it or some other method?

  • By Jhenifer Pabillano - Buzzer Editor, October 13, 2010 @ 11:43 am

    Jimbo: We haven’t picked a supplier yet, so I can’t speak with complete certainty about how the final system will work. But generally, the buses will have some kind of pad or tagging point where you’ll tap your card as you board.

    This page for the Oyster Card shows the pad on the buses (scroll about halfway down)

  • By Tessa, October 13, 2010 @ 3:00 pm

    It would be nice if the entry form allowed us to give a brief argument explaining why we chose the name we chose.

  • By Jhenifer Pabillano - Buzzer Editor, October 13, 2010 @ 3:00 pm

    Tessa: Sorry about that! Though feel free to share it here if you like :)

  • By Marvin B, October 13, 2010 @ 10:34 pm

    How about “The Flip Card.” As in “I Flip for transit”

  • By Sheba, October 14, 2010 @ 10:27 am

    I like GoCard (or Go Card), even if it is in use already. Sure student cards couldn’t be called that anymore, but whatever.

  • By Jhenifer Pabillano - Buzzer Editor, October 14, 2010 @ 10:51 am

    Sheba: Oddly enough, the GoCard is the name of the electronic fare card for TransLink in Australia!

  • By Sheba, October 14, 2010 @ 6:16 pm

    I know – I looked at the Wiki link Chris posted.

    I still like GoCard.

  • By Jacob, October 14, 2010 @ 10:50 pm

    I like the westcoast card.

  • By Moo Latte, October 15, 2010 @ 12:26 pm

    PRE$TO works really well for the TOronTO area. Very clever as it has TO in is, incorporates a $ sign and the action (Press your card to a scanner)

  • By loabat gharagozloo, November 26, 2010 @ 10:43 am

    it would be nice fare card with picture.

  • By Loabat Gharagozloo, November 26, 2010 @ 10:52 am

    On cold or snow day bus driver shold be more frindly with people.

  • By Strelagora, December 4, 2010 @ 11:35 pm

    Late idea: How about something like Chinook Pass? Very West-coast.

  • By Jhenifer Pabillano - Buzzer Editor, December 6, 2010 @ 11:09 am

    Strelagora: Sadly, as you’ve alluded to, you are beyond the deadline! I think that name did get entered into the contest though.

  • By Anonymous, December 31, 2010 @ 1:58 am

    Was a name for the card decided ? I tried to find any information but i couldn’t find.

  • By ;-), December 31, 2010 @ 8:24 am

    Not yet, they are shortlisting the submitted names now. Stay tuned!

  • By Maddy, May 6, 2011 @ 12:07 am

    Have they chosen a name yet? I entered an awesome idea! Just wondering when they will announce the name!

Other Links to this Post

  1. Tweets that mention The Buzzer blog » Contest: name our future electronic fare card! -- — October 12, 2010 @ 11:54 am

  2. Flat-fare transit system, not ‘smart’ cards, is the way to go | Tenth To The Fraser — October 13, 2010 @ 6:26 am

  3. The Buzzer blog » Contest inspiration: fare card names from other places — October 18, 2010 @ 8:01 am

  4. http://JJCOLEESSENTIALSBLANKET.INFO — April 20, 2011 @ 4:43 am

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