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Granville Station’s Olympic look

Coca-Cola ads in Granville Station

Coca-Cola ads in Granville Station

Eagle-eyed readers will note that I missed Granville Station on Monday’s tour of Olympic ads in downtown SkyTrain stations. Luckily, my colleague Charlotte Boychuk from CMBC captured Granville’s look for the Olympics.

Obviously, Coke is advertising all over Granville Station! The ads are pretty enormous. Here’s a couple more shots too.

More Coke ads!

More Coke ads!

Even more Coke ads!

Even more Coke ads!

Yet more Coke ads!

Yet more Coke ads!

Thanks Charlotte — these are great photographs!


13 Comments

  • By ;-), February 3, 2010 @ 1:54 pm

    The colours match the handrail well.

  • By Jhenifer Pabillano, February 3, 2010 @ 1:56 pm

    Very true actually. I wonder if they thought about that?

  • By Shane, February 3, 2010 @ 2:43 pm

    That’s not an “Olympic Look”, that is a “Coca-Cola” look.

    Those posters give Coca-Cola equal or greater visual weighting than they do the athletes or the Olympics.

  • By David M, February 3, 2010 @ 3:24 pm

    Love the way the Olympics are all about big corporate branding.

    So if I walk down that hallway wearing a Pepsi shirt, would I be arrested?

  • By Sally, February 3, 2010 @ 8:48 pm

    They look kinda nice in a happy-people-cheering-any-old-sporting-event way. I agree not an Olympic feel to them. And, sorry Coke, I’m still a tea kinda girl!

  • By Mike, February 3, 2010 @ 9:34 pm

    I noticed that some bus drivers are now wearing Olympic uniforms with navy waterproof pants, a blue fleece with the 2010 logo, and a blue baseball cap also with the 2010 logo.

  • By jim, February 4, 2010 @ 7:59 am

    That depends David – would you be carrying a valid proof of purchase?

  • By Jhenifer Pabillano, February 4, 2010 @ 9:09 am

    Mike: yep. All the staff in the TransLink family of companies received Olympic vests and such.

  • By Last351, February 6, 2010 @ 9:53 am

    Sorry, not very Olympic. Corporate, maybe. I would have liked to see more Olympic themes minus the product placements – murals? Expressions of excitement about the sports? It’s kind of sad that most of what we’re seeing is trying to get us to buy something. :/

  • By midbach, February 6, 2010 @ 8:24 pm

    Why do you think we would celebrate advertising, Olympic or otherwise?

  • By Robert, February 8, 2010 @ 8:29 am

    Probably won’t see too many Coke ads at Edmonds Station, given that there’s a large vending machine selling P***i!!

  • By Jhenifer Pabillano, February 8, 2010 @ 9:11 am

    In case you don’t know, VANOC bought all our ad space and resold it to the Olympic advertisers. So it’s really their call on the ads in those stations for the Olympic period.

  • By e-eye, February 8, 2010 @ 9:32 am

    That’s okay. If it weren’t for the advertisers like Coke, Samsung and RBC, we’d be even deeper in the hole when the Olympics end. At least our pay back period will be a few years less, say 25 instead of 30 years.

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