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Lady on the poster

A Weekly Pass Saves Gas

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For some Friday fun, here’s bit of transit history hanging around the office that I thought we should share.

This B.C. Electric transit poster from 1941 hangs on a cubicle wall in our offices. It was obviously to urge gas conservation during wartime, but the message could be just as applicable today!

We also actually know the identity of the model in the poster – but not much else.

On the back of the poster, there’s an old business card picturing one Alice Smith, who worked for Sutton Realty in Burnaby.

I tried the phone numbers on the card but alas, no one knew where Alice is these days. If anyone out there could shed some light on Alice’s story and how she came to model for B.C. Electric’s posters, we’d love to hear from you!


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