This video is part of a campaign to make motorists more aware of cyclists in London, England. It’s also a fun psychological experiment! Give it a try, and remember to look out for cyclists when you’re driving in our region too. Share the roads and take care of each other out there!

PS. There’s a whole series of these videos at the campaign website, dothetest.co.uk, if you want to see more. The cycling department has also told me that BEST is planning their own local motorist-cyclist awareness campaign for bike month (June!) next year.

(Also: the concept behind the video is based on an actual study called “Gorillas in our midst: sustained inattentional blindness for dynamic events,” by D.J. Simons and C. Chabris. Check out some of the original videos they used!)