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Something neat: London cyclist awareness videos

Something neat: London cyclist awareness videos

This video is part of a campaign to make motorists more aware of cyclists in London, England. It’s also a fun psychological experiment! Give it a try, and remember to look out for cyclists when you’re driving in our region too. Share the roads and take care of each other out there!

PS. There’s a whole series of these videos at the campaign website,, if you want to see more. The cycling department has also told me that BEST is planning their own local motorist-cyclist awareness campaign for bike month (June!) next year.

(Also: the concept behind the video is based on an actual study called “Gorillas in our midst: sustained inattentional blindness for dynamic events,” by D.J. Simons and C. Chabris. Check out some of the original videos they used!)