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Spot the ride-share dummy and win at Capilano University today

Ride-Share Rick!

Ride-Share Week is coming up in the first week of October, and we’re doing a bit of advance promotion to get people thinking about sharing their rides.

As such, look for the Spot the Dummy campaign at Capilano University today, Tuesday September 21!

The Ride-Share Week folks will be moving a ride-share dummy, dubbed Ride-Share Rick, around campus. If you spot him, tweet the location to @BCrideshareweek or post its location to BCrideshareweek on Facebook. You could win Chevron gas vouchers, Tim Hortons gift cards, and more!

If you can’t spot the dummy today, you can also win by signing up with the database. Have a look at the Ride Share Week page or the Capilano University Spot the Dummy page for more info.

As well, you can follow the adventures of Ride-Share Rick at the blog :)


  • By mezzanine, September 22, 2010 @ 11:26 pm

    What happened to ride-share bear?

    In all seriousness, you could have a neat branding thing happening with ride-share bear. Draw it hello kitty/quaatchi style and put the bear on public service announcements from translink.

    And ride-share rick looks scary! I ain’t sharing no ride with him….;-)

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