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We’re fixing our mobile site

We’re fixing our mobile site

The new TransLink mobile platform...for now
The new TransLink mobile platform...for now

Many of you have told us that our mobile site is in need of a facelift. Yes, we know we’re not going to win any awards for the current design. Well, we are very happy to report that upgrades are coming on May 25!

We had been planning on doing a complete revamp of both the application (iPhone, Android and BlackBerry) and the mobile site to go live later this summer, but it’s become clear that’s not good enough. The current iPhone app and the mobile site are delivering inaccurate information to customers, so we’re going to upgrade the m.translink.ca site and move it to a new platform.

The good news is that you will have:

• Immediate access to our most current information
• Increased functionality over the current site
• Better access to schedule information
• Better access to Next Bus information
• Access to Trip Planning functionality
• Access to up-to-date alerts that pertain to your trip

That said, the user interface on the new platform is going to be quite basic – because time is of the essence on these improvements, we opted to focus on speed and accuracy of information. Our plan is to improve the mobile interface and functionality over the next few months before launching new iPhone, Android and BlackBerry apps.

Speaking of apps, unfortunately, there’s no Buzzer Blog link on the new interface, but there will be one on the app we release in the months to come! This will be especially important for those with iPhones who make up 92% of our mobile site users! We WILL have a Buzzer link on the upgraded site. Hooray! This is good news for iPhone user of which the existing app also has a link to the buzzer. Incidentally, iPhone user make up 92% of all mobile site users.

Depending on your mobile service provider, it may be a day or so before you see the new mobile site, so thanks in advance for being patient!

The new site will be a big improvement, but it won’t be perfect, which is why we need your feedback over the coming weeks and months – please tell us what you like, don’t like, want to see, etc. We want the new site (and apps) to be useful, useable tools, and we need your input to make them great.

Next week, we’ll be building on the feedback you gave us in December last year. I’ll have a Friday Fun poll next week that will ask you which of a handful of options you’ll want for the future app.

How the TransLink mobile site (m.translink.ca) looks like today on BlackBerry and iPhone