TransLink wins 2017 APTA AdWheel Award
TransLink wins 2017 APTA AdWheel Award
Congrats are in order as TransLink once again wins an APTA AdWheel award in the category of Best Marketing and Communications to Increase Ridership or Sales for our 2016 Evergreen Means GO Campaign!
The AdWheel Awards recognize the marketing and communications efforts of APTA’s members. Additionally, the annual awards competition creates a structure to share best practices and to raise the awareness of the value of public transportation marketing professionals within the industry.
Patricia Lucy, Senior Marketing Advisor, was on hand earlier this week to accept the award on behalf of TransLink. We took honours among “Systems with 4 million – 20 million annual trips”. We are grateful to be recognized among our peers once again.
Congratulations to Patricia and everyone at TransLink! Getting Evergreen up and running has been a long and painful process, and it’s great to see recognition!
Ridership is up because they installed Gates and implemented the Compass Card. It has little to do with marketing or advertising.