TransLink is transforming your SkyTrain experience, bringing new meaning to the term tunnel vision.

Thanks to an innovative partnership with Vancouver-based adtrackmedia, we’re the first in North America to launch new technology that will play full-motion videos to SkyTrain cars travelling through the Dunsmuir tunnel. 

The silent videos last 10-seconds each and are projected onto SkyTrain windows as customers pass through the Dunsmuir tunnel.

Each tunnel advertisement uses 360 specialized LED lights which create smooth, dynamic videos.

The lights are mounted to parallel tracks on one side of the tunnel wall. Sensors detect incoming trains and automatically display videos as the trains enter the Dunsmuir tunnel. 

TransLink is the first in North America to use video projection on moving SkyTrain windows. This type of digital advertising has seen past success in Asia, South America, and Europe.

Customers can expect to see informational videos from TransLink as well as advertising media from third-parties which will generate advertising revenue and help fund public transit in Metro Vancouver. 

TELUS is adtrackmedia’s first advertising partner, so customers can expect to see a year of cute critters gracing the ad space of this new system.

Currently, videos are playing for customers travelling eastbound from Waterfront to Burrard Station. Video displays for westbound riders from Stadium–Chinatown to Granville Station will launch in the coming months.