There are around 75,000 – 100,000 of our customers in Metro Vancouver who still rely on public transit everyday. During this uncertain time, we want to make sure that we can get you to your essential destinations safely, whether it’s your work, pharmacy, grocery store, or home.
If you were using public transit in the past few weeks, you might have spotted TransLink’s outdoor distancing decals, yellow circles with the footprints, indicating the distance of 2m, at various bus loops and exchanges, SkyTrain stations, embarkation areas of the SeaBus and West Coast Express. These decals provide our customers with the guidance on how far they should stand from other passengers while boarding our transit vehicles and have so far been installed at over 40 locations.
Thank you @TransLink
— Jamie Billingham (@jamiebillingham) April 15, 2020
In addition, we have also introduced multilingual pole signs (English, Punjabi, simplified Chinese) with health and safety tips at over 40 bus loops and stations ads and have distributed over 5000 Physical Distancing Pins to our frontline employees across the enterprise to wear as a friendly reminder for everyone to keep two metres apart.
We all could use a bit of fun these days! To sprinkle some engagement into campaign, we invited our followers and transit friends, including Washington Metro and Los Angeles Metro, to participate in our Instagram challenge and share what two metres means for them in GIFs. We were delighted to receive some great great examples! Did you know that two metres equals to roughly one Chewbacca, three 3BB8s, 20 tacos placed end to end, and 31 Venti ice coffees from Starbucks?
Please let us know about your experience with TransLink’s decals and signs so far by leaving a comment. You can also send us your feedback via email@example.com.