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Translink Buzzer Blog

Year in Review: top-five stories on TransLink’s social media channels

We’re preparing to turn the page on 2017, and recently looked back on some of the TransLink enterprise’s milestones from the year.

Today, we’re sharing some of the stories that resonated the most with our customers on our social media channels!

(Psst…make sure you follow us on Twitter, Facebook, Instagram and LinkedIn!)

#MyTransLink

Our customers take some of the best photos of our region and transit. That’s why this year, we launched our #MyTransLink series, showcasing some of the best photos of our region and transit from YOU!

There were more than 2,400 uses of the #MyTransLink hashtag on Twitter and Instagram that spawned 24 different #MyTransLink posts on the Buzzer blog. What was the most liked #MyTransLink photo?

Canada 150 Compass Cards

Our commemorative Canada 150 Compass Cards were a smashing success with our customers! You bought out SIX of 16 locations within 24 hours of them going on sale at Compass Vending Machines throughout the region and the cards completely sold out by July 4.

You also turned to our contest for your chance to win one of six Canada 150 Compass Cards with Stored Value through retweets and comments telling us what you love about transportation in Canada. We received more than 1,000 entries for a chance to win!

More than 212,000 followers and counting!

This year, our customers helped us surpass more than 168,000 Twitter followers, 31,100 likes on our Facebook page, 6,400 followers on Instagram and 5,900 followers on LinkedIn.

On Twitter, you mentioned us more than 73,000 times and we sent out more than 50,000 tweets and replies back to you. What was one of our top tweets? This one from us saying #ThanksABillion for one billion Compass taps:

Over on Facebook, we shared more than 480 posts that you engaged with more than 260,000 times and our videos were viewed close to a million times! Lastly, on Instagram we shared more than 148 posts with you, receiving comments and likes that totaled more than 27,500.

BIG thank you to all of you!!!

Metrotown Station escalators

The west stationhouse at Metrotown Station opened with four brand new escalators, two up and two down. At a height of 13 metres (43 feet), they are the second highest in the SkyTrain system, surpassed only by the escalators at Granville Station at 14 metres (46 feet). It instantly became an Instagram star as everyone shared their unique point of view.

Skyways and stairways

A post shared by Owen (@owenyin) on

#ILoveTransit

Since 2009, we have shared interesting stories celebrating our riders, transit enthusiasts and all the things we love about transit over the course of a special week dedicated to just that, our love of transit! This year, for our ninth year, we included a theme: Beyond—the future of transportation in Metro Vancouver.

Using the #ILoveTransit hashtag, we asked you to tell us what you love most about transit!

As well, we wanted teachers and students to unleash their inner explorer and take learning beyond the classroom. That’s why we challenged them to come up with their own vision for the future of transportation in Metro Vancouver to enter for a chance to attend I Love Transit Camp. We also offered free bus travel for kindergarten to Grade 12 students and ran a contest for teachers to win DayPasses to take their class on a field trip.

Thank you Metro Vancouver for a terrific year! We look forward to ringing in 2018 with you.

Author: Allen Tung


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