Translink Buzzer Blog

Spinal Cord Injury BC’s Bus Stop Hop showcases accessible transit

Access Transit's Matt Human with his teammates Soung-Han Kim and Richard Peter!

Access Transit’s Matt his teammates Soung-Han and Richard!

Using transit with your wheelchair or mobility aid for the first time can be a daunting task if you don’t know what to expect. That’s the reason why Spinal Cord Injury BC (SCI-BC) organizes the annual Bus Stop Hop.

They aim to showcase just how accessible Metro Vancouver’s transit system is and provide wheelchair and mobility aid users an opportunity to become familiar and comfortable with the system. It is the only wheelchair accessible urban scavenger hunt in Vancouver.

In the 14th year of this Amazing Race-inspired event, developed in partnership with TransLink, teams of four raced across the city using public transportation to complete challenges and collect points by answering trivia questions and participating in activities. Each team consisted of two ambulatory participants and two who use mobility aids.

Matt Human and Sarah Chung, Community Relations Coordinators with Access Transit, both attended this year’s event on Saturday, July 26. Matt competed on a team called the Lightning Boys with Soung-Han Kim and Richard Peter from SCI-BC, while Sarah was a facilitator for one of the challenges at the Bridgeport Bus Loop.  TransLink’s Norm Fraser and CMBC’s Liina Marshall also participated and finished a close second in a spirited sprint to the finish.

In sum, ten different teams participated in Bus Stop Hop. The event took them on board the bus, SkyTrain, and SeaBus to Olympic Village, Science World, Lonsdale Quay, YVR-Airport and Richmond-Brighouse.

“Our team may not have finished first, but we had a lot of fun racing across Metro Vancouver completing the challenges,” Matt says. “The hardest part of the day was keeping cool, but our air-conditioned cars on Canada Line really helped!

“It was a great experience and a fantastic way to showcase the accessibility of TransLink’s network of services. Helping passengers who use mobility aids to become familiar with public transportation is really important so that everyone can get where they need to go and be confident doing so.”

“TransLink is constantly adjusting service to meet the needs of the region, so it was good to showcase all of the accessibility features as they evolve as well.”

Since adopting the Access Transit Strategy in 2007, TransLink has implemented a number of initiatives to make the transit system more accessible for more people.

A low-floor bus with a ramp for mobility devices

A low-floor bus with a ramp for mobility devices

TransLink’s fleet of buses, community shuttle minibuses, SkyTrain, SeaBus and West Coast Express vehicles are all fully accessible. Low-floor vehicles have ramps and high-floor vehicles have lifts, and all SkyTrain stations have elevators.

The entire bus fleet in 2008 was outfitted with annunciators and LED displays that automatically announce and display the next stop for passengers. On the web, TransLink’s website conforms to the Web Accessibility Initiative’s Priority Level AA.

Currently, TransLink is piloting wayfinding signage that provides information in both visual and tactile media. There is also a program in place to share the cost of improvements to bus stops with municipalities to improve accessibility around the region.

Through the Access Transit Department, TransLink offers a variety of programs to ensure people with disabilities, seniors and new immigrants are comfortable and confident when using public transit.

These include presentations, group tours and one-on-one orientations on the accessibility features of the transit system. Coast Mountain Bus Company also offers training sessions at the Vancouver Transit Centre on how to board and exit a bus using a mobility aid.

“Thanks to SCI-BC and all of the other sponsors for their support of this great event and we look forward to participating again next year.”

More information about Accessible Transit can be found by clicking here.

Burrard Otter II arrives in B.C. waters

Hey Buzzer readers,

As you know, the Burrard Otter II SeaBus arrived a couple of weeks ago after its long journey! Once it arrived, the next step was to unload the vessel off the BBC Vesuvius cargo ship and into B.C. waters.

The BBC Vesuvius docked at the Lynnterm Terminal in North Vancouver on July 31. The team at Western Stevedoring rigged the Burrard Otter II up that afternoon, and the unload began on August 1 around 8 a.m. Four hours later, Burrard Otter II was in B.C. waters and tugboats escorted the vessel to the shipyards where it will stay for the next bit during commissioning.

It’s not everyday you get to see a ship unloaded off of another ship, and it was a pretty neat process to watch. Check out the time lapse below to see a sped up version of the four-hour unload!

The Burrard Otter II will take over for the original Burrard Otter, which was built in 1976 and will be retired from active service once the Burrard Beaver is retrofitted. You can expect to see Burrard Otter II out in service once additional commissioning work and staff training is complete. It’s a great looking vessel, and we can’t wait for you to see it firsthand!

It’s business as usual until Compass arrives

In case there’s any confusion about how to pay for transit between now and the day when Compass is in full swing, we’d like to clear the air. For now, it’s business as usual.

Now

If you already have a Compass Card, please keep tapping in and out when you use transit. For those who don’t have a Compass Card, you can keep using FareSavers, Monthly Pass, or cash to travel.

Once we begin introducing Compass Cards to the general public, we’ll begin phasing out current forms of fare media, like FareSaver tickets, for example. But for now, you can keep buying FareSavers or whatever fare media you normally use.

keep using your FareSavers, it’s business as usual until Compass arrives!

During transition

Don’t worry, once we begin the transition to Compass, we’ll give you lots of time to use up your FareSaver tickets or convert their cash value to Stored Value on your new Compass Card. During the transition period, you’ll be able to use your FareSaver tickets for a limited time and we’ll broadly communicate the timing of FareSaver discontinuation, so that you can get ready.

Future

Once we phase out FareSavers, you’ll still be able to get a discount on regular fares with the Stored Value option on Compass Cards. Adding Stored Value is just like adding cash to your card, but when paying with Stored Value, you get a discount over standard cash fares, so it’s perfect for single-use trips and paying AddFares. You can also take advantage of AutoLoad and Balance Protection when you register your Compass Card.

For more information, visit our Compass pages or askcompass.ca.

Have you spotted the TELUS Wi-Fi bus?

Enjoy free Wi-Fi from TELUS while you ride!

Enjoy free Wi-Fi from TELUS while you ride!

If you’re a regular rider on the 99, 351, or 555, you might have spotted our buses wrapped in TELUS branding offering free Wi-Fi!

TELUS has an arrangement with Lamar Advertising, who manages advertising on Coast Mountain buses, to pilot this service to our customers for a limited time. The service is available for all mobile digital devices that are enabled for Wi-Fi.

So sit back, relax, and enjoy free Wi-Fi while you ride! You can tweet @TELUSsupport if you are having issues.

The specific buses are 8125, 9258, and 9266.

Does this mean Wi-Fi is coming to all buses?

TransLink is committed to providing the best possible service to our customers across Metro Vancouver, while running an efficient transportation system with the resources available. At this time we do not have the resources to provide free Wi-Fi across the system. =(

That doesn’t mean it isn’t a possibility in the future. We are always looking for ways to improve the customer experience which includes looking at future advertising arrangements and possibly long-term partnerships to provide better mobile connectivity throughout the entire transit system in Metro Vancouver. =)

Join us for I Love Transit Camp – August 26, 2014!

 

I Love Transit 2014 Banner

This is going to be fun!

This is going to be fun!

It’s summer time and that means it’s time for camp…transit camp! Yup, this year for I Love Transit week we’re organizing an exclusive I Love Transit Camp!

What is I Love Transit Camp? It’s an opportunity for kids between the ages of eight and 12 to visit TransLink operating companies’ facilities to learn about how transit works and have some fun at the same time!

Inside one of the buildings at OMC!

Inside one of the buildings at OMC!

The day will start around 9 am at Edmonds Station and we’ll head to SkyTrain Operations and Maintenance Centre (OMC). While there we’ll visit where SkyTrain are maintained and cleaned as well as the SkyTrain Control. After that we’ll have a little lunch then say goodbye to OMC.

Next we’ll hope back on SkyTrain and head for Waterfront Station. Once there we’ll take a ride on the SeaBus and get a behind-the-scenes tour of SeaBus maintenance docks! We’ll also head up to the bridge and speak to the captain of the SeaBus!

Afterwards we’ll get to have fun on a 40-foot bus and talk to a bus operator instructor about what it’s like to drive a bus. Finally, we’ll get to talk with Transit Police and maybe Transit Security about everything they do. I’m told they’ll be bringing their vehicles and a special guest if we are lucky!

Throughout the day we’ll be taking breaks for short and fun games and other fun stuff!

How to take part

Transit Police car

A Transit Police car!

Due to safety concerns for both OMC and SeaBus, we’re only able to take a maximum of 2o people on the camp. That means 10 kids (ages 8-12) and their guardians will be able to participate in the camp. Interested in a fun day on transit? If you’d like to participate, we’ll need kids to tell us (in 50 words or less) what they love about transit! And if you like, you can also submit a photo and/or a video as part of your entry. Before you or your little one starts typing or writing, you’ll want to read the participation guidelines.

Send your submissions to thebuzzer@translink.ca with “I Love Transit Camp” in the subject field or you can surface mail it to  The Buzzer, 400 – 287 Nelson’s Court, New Westminster, BC, V3L 0E7. Be sure to include the name, age, and phone number of the participant and parent or guardian!

The deadline for submissions is August 19. and if you are selected we’ll need a participation form filled out by August 21.

We can’t wait for camp and to look through your submissions!

 

Announcing I Love Transit 2014: August 25-29!

 

I Love Transit 2014 Banner

Drum roll please! Dum dum dum dum dum dum dum dum…

Doo doo doo!

Announcing – I Love Transit Week!

If you haven’t heard about I Love Transit, you’ve been missing out! Now in its sixth year, I Love Transit is the one week where we celebrate what we love about transit!

From August 25-29, the blog will be packed with interviews, essays, submissions from Buzzer readers sharing just why they love transit! In the past, we’ve had haikus, reflective essays, pictures, stories about finding love on transit, and even a song!

An example of one of the buses we might use for the week!

An example of one of the buses we might use for the week!

During the week, we’ll also have a vintage bus in Downtown Vancouver from TRAMS with a vintage bus operator for you to see. There will be buttons, contests, and more to thank everyone for riding transit! There will be a contest with the chance to win a three-zone FareCard too.

Not only that, we’ll be holding our first-ever I <3 Transit Camp on Tuesday, August 26! A small group of young riders will have an opportunity to visit the SkyTrain Operations and Maintenance Centre by Edmonds Station.

What’s in store? A chance to get a behind the scenes look at how we keep the system running! To top it all off, we’ll head to Waterfront Station for a tour of the SeaBus facilities, jump on a 40-foot bus and talk to Transit Police! It’ll be a fun day with food, games and hands-on activities.

“Sounds great, but how do I get into the camp?!”

We will be announcing an application process for children aged eight to 12 for a chance to win their way in! People say I have a good hunch and it’s telling me it will have something to do with telling us why you love transit. ;)

And as always we want to give you a platform to share your transit love! Send your submissions to thebuzzer@transink.ca and we’ll feature as many as we can on the Buzzer blog.

Feel free to be as creative with form and content as you like—haikus, essays, photos, videos, songs, podcasts, and the like are all fair game! We look forward to seeing your submissions.

More details about the vintage bus and I <3 Transit Camp will be announced very soon!

Psst…tell your friends! 

It's that time again!

It’s that time again!

Millennium Line Service Adjustment – August 9

SkyTrain

SkyTrain 

Hey buzzer readers,

Here’s a heads up on some Millennium Line service adjustments Saturday, August 9 while we work to integrate new track for the Evergreen Line into the SkyTrain network at Lougheed Station.

Trains between Lougheed Town Centre and Production Way-University stations will operate about every 13.5 minutes, half as often as normal.

Passengers travelling between Lougheed Town Centre and Vancouver may find it faster to travel via Columbia than to change trains at Commercial-Broadway.

Expo Line service between Waterfront and King George will operate normally, about every seven minutes. Combined with the Millennium Line trains, service between Waterfront and Columbia on Saturday will be about every 3.5 minutes.

We appreciate your patience as we complete this essential work!

Explore with TransLink – Bird sanctuary, urban revitalization, Little Saigon, and more!

Explore with TransLink banner

Come Explore with TransLink as we spotlight some interesting places in Metro Vancouver that you might not have been! 

As we have told you through our #WhatsTheLink series, TransLink is responsible for much more than transit! We own and maintain five bridges – the Knight Street Bridge, Pattullo Bridge, Golden Ears Bridge, Westham Island Bridge, and the Canada Line pedestrian and bicycle bridge.

We are also responsible fund the operation, maintenance, and rehabilitation of the 2,300 lane kilometre-long Major Road Network.

This week, we’re going to explore some interesting places that TransLink takes you on our roads and bridges! Since 90 per cent of Metro Vancouver residents are within walking distance of a transit stop or station, many of these places are accessible by transit too.

George C. Reifel Migratory Bird Sanctuary

Suggested by Cliff

Are you a bird and wildlife enthusiast?

Located on Westham Island just west of Ladner and Delta, is the George C. Reifel Migratory Bird Sanctuary – home to over 280 species of birds.

Sandhill Cranes, Canada Geese, and Mallard Ducks are just some of the birds that make this 850-acre site their home.

It is open daily from 9 a.m. to 4 p.m., including statutory holidays. Admission is $5 for adults and $3 for children (2-14 years old) and seniors (over 60 years old).

The sanctuary is only accessible via the Westham Island Bridge off River Road in Delta.

Steveston Village

Steveston Village

Steveston Village

Steveston was founded as a fishing village in the late 19th century, but now is a popular tourist destination and locals, who want access to fresh seafood!

You’ll find boats docked at Steveston Harbour with fishermen selling a variety of fresh B.C. catch including salmon, tuna, crab, and more.

The Gulf of Georgia Cannery and Britannia Heritage Shipyards National Historic Sites is a time capsule back to the late 19th and early 20th centuries. The cannery offers visitors a glimpse into what it is like to work in one, while the historic site is complete with authentic buildings and boatyards from yesteryear.

It’s also where B.C.’s first—and I believe only—scramble intersection is located, so if you’re into that kind of stuff, you might want to check that out too!

Steveston Village is accessible by car from Steveston Highway off Highway 99 and on transit on the 410 22nd Street Station/Railway bus.

Westminster Pier Park

Interested in seeing the results of urban revitalization?

Then the Westminster Pier Park in New Westminster is for you! This nine-acre park is a recent addition to the city’s waterfront that opened in June 2012.

The land that the park now occupies was an area that was  formerly remnants of an old shipping dock. Today, it is complete with green space, basketball and volleyball courts, benches, two playgrounds, and much more! Believe it or not – there are even plans to add an urban beach to the park!

Aside from the park, it is located close to River Market and the Fraser River Discovery Centre. It’s the place to be if you’re interested in learning more about B.C.’s most famous river and the role it played in the province’s development.

The park is located on Front Street, across from Columbia Station, and is accessible from the Pattullo Bridge.

This park has picked up ten different awards including the National Brownie Award from the Canadian Urban Institute for sustainable remediation technologies.

Badminton Vancouver

Are you a badminton fan? Then you might want to check out the Badminton Vancouver, which bills itself as North America’s premier badminton facility.

The facility has a 33′ foot ceiling and is complete with twelve tennis courts using Olympic quality flooring.

Fees range from $2 per person to $7 per person for drop-in. Want to play with a group of friends? Court rentals are also available ranging from $12.70 an hour t0 $21 an hour.

Badminton Vancouver is open seven days a week at 110-13100 Mitchell Road on Mitchell Island off the Knight Street Bridge.

Taking public transit? You can do that too! Just take the 430 Metrotown Station/Richmond-Brighouse to the Mitchell Island stop.

Hours of operation are 9 a.m. to 12 a.m. from Sunday to Thursday and 9 a.m. to 1 a.m. on Fridays and Saturdays.

Surrey Art Gallery

Are you interested in art? Then the Surrey Art Gallery might be for you!

This contemporary art museum is located at 13750 88 Avenue in Surrey, just one block east of King George Boulevard.

It is complete with works from local, national, and international artists.

On exhibit now is ARTS 2014: A Juried Exhibition of Visual Art and Change: Contemporary Ismaili Muslim Art.

The gallery is located right on the Major Road Network, but you can also take the 96 B-Line and get off at 88th Avenue.

Little Saigon

Kingsway in Vancouver is unique in that it stretches diagonally from the northwest to the southeast in a city where streets run parallel to each other. It’s also unique in that it is one of the most culturally diverse streets in the region.

This street, between Fraser and Knight Street, is home to Vancouver’s Vietnamese neighbourhood, Little Saigon.

Named after Vietnam’s largest city, it is filled with mom-and-pop businesses ranging from grocery stores, cellphone dealers to pho restaurants. There’s also Chinese restaurants that are sprinkled through out Little Saigon as well.

Kingsway is part of the Major Road Network and the corridor is serviced by the 19 Metrotown Station/Stanley Park bus.

(There’s also a Little Saigon restaurant that is worth checking out too!)

Koreatown

Although this distinction is not official, the juncture of North Road and Lougheed Highway in Burnaby and Coquitlam is often recognized as the region’s de facto “Koreatown” owing to its large Korean population and businesses.

Interested in trying Korean food? There’s no better place to go since this area is home to a wide number of restaurants and businesses.

If you are a keener and want to cook at home, there are two Korean supermarkets – Hanahreum Mart on one side of North Road and Hannam Supermarket on the other.

North Road and Lougheed Highway are both part of the Major Road Network and this unique neighbourhood is located in close proximity to Lougheed Town Centre Station.

Ready to go?!?

If you’re planning to take transit, use Trip Planner or contact our Customer Information team at 604.953.3333 or tweet them @TransLink, 6:30 a.m. to 11:30 p.m. Driving? Use Google Maps to plan how to get there.

Share your adventures in the comments section below let us know of some other awesome Metro Vancouver attractions you can access using our Major Road Network and bridges!

Enjoy more bus and train service this BC Day long-weekend!

Photo by Jay Siggs

Photo by Jay Siggs

Ready for the long-weekend? There will be additional bus, SeaBus and train service on August 2nd, 3rd and 4th to help you get where you need go, safely and comfortably this BC Day long weekend.

Details on all the specific service changes for the Celebration of Light finale, the Pride Parade and BC Day can be found by visiting our Calendar of Events. Please check your route before you go and allow plenty of time to get to and from the downtown corridor, given the additional volume during these events.

 

Just a couple of notes:

  • To show our appreciation for customers, we’re offering a fare holiday on BC Day! This includes Bus, SkyTrain, SeaBus and HandyDART services.
  • Scheduled power rail maintenance work will affect service on the Millennium and Expo lines from 8 pm to the end of service.
  • The Train2Main will be in operation for those travelling to or from the Main Street-Science World Station. See OnTrack for more details.
  • Transit Police will deploy additional officers to ensure that everyone is able to travel to and from the event safely. You can text all non-emergency reports to Transit Police at 87-77-77 or     call 604.515.8300. In case of an emergency, always call 9-1-1.

 

For transit service information throughout the summer, sign up for Transit Alerts, visit m.translink.ca, follow @TransLink or call Customer Service at 604.953.3333.

 

The Burrard Otter II is here!

Hey Buzzer readers!

The Burrard Otter II in the otter-filled Burrard Inlet

The Burrard Otter II in the Burrard Inlet

If you were out and about on the waters yesterday, there’s a good chance you saw the new SeaBus arrive! It made it in yesterday around 5:30 p.m. after it’s long journey and is currently waiting to be offloaded. We’ll update you once it’s in B.C. waters!

The Grand Prize Winner of the Penguin Contest is…

Photo of grand prize winner

Congratulations to the grand prize winner Fiona McNinch!

 

Drum roll please…

Congratulations to Fiona McNinch, the grand prize winner of the Playland prize package, courtesy of Pacific National Exhibition.

Four other lucky winners also took home some great prizes:

  • Marla Gordon – Stanley Park Horse-Drawn Tour prize package, courtesy of Vancouver Attractions!
  • Sherry Harder – Capilano Suspension Bridge prize package, courtesy of Vancouver Attractions!
  • Andrew Kwan – Vancouver Art Gallery prize package, courtesy of Vancouver Attractions!
  • William Paskiewich – TELUS World of Science prize package, courtesy of Vancouver Attractions!

Stay tuned for details on our next contest…

 

 

What’s that green sign with the running person at Main Street-Science World SkyTrain station?

What's that green running thing?!

What’s that green sign with the running person?!

If you’ve been to Main Street-Science World since the east stationhouse upgrades were completed, you might have noticed some new signage.

A closer look at the new sign, courtesy of ISO!

A closer look at the new sign, courtesy of ISO!

There are green signs here and there throughout the station showing a person running out a doorway.

What are they?

Well, they are the new emergency exit signs!

Jeff Deby, Senior Wayfinding Specialist at TransLink, tells us these signs were adopted in the B.C. Building Code in 2012 and the National Building Code of Canada in 2010.

These will replace the text-based, red ‘EXIT’ signs as the standard emergency exit sign in all new building facilities in Canada.

“The new signs follow the ISO international standard and are commonly seen in Europe and Asia,” Jeff says. “It will be more familiar to international travellers, and the graphic method of communication is easier to understand for people who don’t read English.

Here's the old exit sign found at Sapperton and most SkyTrain stations

Here’s the old exit sign found at Sapperton Station and other TransLink facilities

It is also clearly separate from the wayfinding system (which helps people navigate the transit network) because it is so distinctive, making it clearer in cases when an exit is for emergency use.”

Since this sign is the new standard in B.C., it will start to appear in more facilities across the transit network in the coming years.

This includes all six new Evergreen stations and other SkyTrain stations that have been identified for major upgrades.

The Burrard Otter II is on its way!

UPDATE: The Burrard Otter II is getting closer! To track the cargo ship that it’s on, click here.

Hi Buzzer readers,

As you may remember, the new SeaBus, the Burrard Otter II, is on its way and it will arrive in the Burrard Inlet very soon. The vessel goes into service this fall and we’re excited to welcome it to our fleet!

How do you ship a ship? 

The Burrard Otter II finished sea trials in Singapore this past June and the next step was getting the vessel ready for its journey here. As powerful and tough as our SeaBuses are a trip from Singapore to Vancouver is a bit more than they are designed for so the Burrard Otter II was loaded onto a heavylift carrier. It’s been on a cargo ship making its way here since July 7.

Here are some photos to show you what’s involved in getting a SeaBus onto a cargo ship:

First, the vessel is hoisted out of the water

First, the vessel is hoisted out of the water

Then, she gets lowered onto the cargo ship

Then she gets lowered onto the cargo ship

Now she's all ready to begin her voyage from Singapore to Vancouver

Now she’s all ready to begin her voyage from Singapore to Vancouver

What happens once the Burrard Otter II arrives? 

The reverse process will happen once the Burrard Otter II arrives in Vancouver.

After the vessel is in local waters, it will go through some additional sea trials, and SeaBus employees will be trained on it. You can expect to see the Burrard Otter II out and about during August and September, and it will be ready for regular SeaBus operations later this fall.

Stay tuned for updates! 

We’ll be sure to update you once the vessel has arrived, so stay tuned for more pictures!

Buzzer illustrator interview: Chloe Ezra

That's Chloe on the right and her illustration on the left!

That’s Chloe on the right and her illustration on the left!

If you’re new to the Buzzer scene, we feature a different illustration and artist on each issue of the print Buzzer and on the blog.

We reached out to Chloe Ezra to illustrate the cover of the July 2014 issue and she came up with this unique ilustration! She kindly took time out to do an interview with us:

Who is Chloe Ezra?
I’m a freelance illustrator who creates stories, animations and games in my spare time.

How did you come up with your illustration for the Buzzer?
The idea came to me surprisingly quick. I wanted to illustrate in a style not used before, so pixel art was the first option to come to me.

There’s an 8-bit feeling to your illustration. Are you a fan of video games and the 80s?
I am a huge fan of both, for sure! Video games back then have an unique aesthetic to them that has come back in recent years. What they were able to accomplish with the limitations in technology and design back then is very inspiring to me.

Do you take transit? If so, what’s your favourite mode?
I do, and my favourite is probably the sky train, Canada Line. It’s especially nice to live close to the Brighouse station ’cause I almost always get a seat.

What’s your favourite colour and why?
It used to be lilac purple. Nowadays… pink, maybe? Black too, if it counts.

Peer into your crystal ball, and tell us what you see for yourself in the future.
I’ve been working hard towards a larger published book/comic of my work. To see that through would be a dream come true.

Fan of her work or fan of the Vancouver Canucks? Check out some of her other illustrations on her Tumblr and what she has done for the Canucks blog, Pass it to Bulis.

Thanks again to Chloe for her illustration and doing an interview with us!

West Coast Express wants you to stand as far back as you would from a guy with garlic breath

"Stand Back from the Yellow Line as Far Back as You Would Stand From That guy with the Garlic Breath"

West Coast Express’s Yellow Line Campaign poster

Over the years, more and more people have been turning to West Coast Express to get around in Metro Vancouver. In fact, average ridership has doubled since its launch in 1995 and its growth doesn’t appear to be stopping!

For West Coast Express that means finding new and creative ways to let riders, who may not be used to commuting via train or familiar with station and platform protocol,  know about the dangers of not following safety warnings.

The challenge, though, is that most safety messages lack the ability to engage and often simply blend into the woodwork.  As a result, they don’t have the desired effect for changing people’s perceptions or habits.

That’s why West Coast Express has developed new experimental materials for its annual Yellow Line Campaign to raise awareness about standing too close to the platform edge!

A series of posters were rolled out in 2013 at the station’s platforms asking people to stand as far back from the Yellow Line as you would stand from a guy with garlic breath.

The campaign returned and was kicked up a notch earlier this month!

Rather than using traditional print signage, a series of “About as far back as…” pay-off lines were chalk-sprayed underneath existing  ‘Stand Back From The Yellow Line’ messaging on the platforms.

These pay-off lines were crowdsourced from West Coast Express riders and were updated on a weekly basis – creating a level of anticipation amongst the riders since some of the lines were created by them.

The real key is that in order for the people on the platform to be able to read the pay-off lines (printed on the pavement), they’d have to stand back so that they aren’t stepping on the printed lines. As a result, they’d actually be standing further back from the Yellow Line!

The messaging at work forcing people to stand back from the yellow line!

The messaging at work forcing people to stand even further back from the yellow line!

This five-week campaign started on July 7 and was developed with five different lines to be used. Each week, a new line appears at a station and will culminate with a final line that isn’t a joke, but a sobering reminder of the realistic dangers from standing too close to the platform edge.

So far, the pay-off lines that have been released are:

  • As far back as you’d stand from the guy doing the robot with no music playing.
  • As far back as you’d stand from the guy wearing a speedo.
  • As far back as you’d stand from the boss before their morning coffee.

There are still two more lines to be released, so keep an eye out for them at West Coast Express stations!

What are your suggestions for a pay-off line? Let us know in the comments section below! No promises, but we might even feature some of the best ones!